By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
ProbizbeaconProbizbeacon
  • Business
  • Investing
  • Money Management
  • Entrepreneur
  • Side Hustles
  • Banking
  • Mining
  • Retirement
Reading: Pinterest CEO Says AI Helped Revenue Grow By 16%
Share
Notification
ProbizbeaconProbizbeacon
Search
  • Business
  • Investing
  • Money Management
  • Entrepreneur
  • Side Hustles
  • Banking
  • Mining
  • Retirement
© 2025 All Rights reserved | Powered by Probizbeacon
Probizbeacon > Entrepreneur > Pinterest CEO Says AI Helped Revenue Grow By 16%
Entrepreneur

Pinterest CEO Says AI Helped Revenue Grow By 16%

May 9, 2025 4 Min Read
Share
4 Min Read
Pinterest CEO Says AI Helped Revenue Grow By 16%
SHARE

Pinterest CEO Bill Ready says AI deserves credit for the “healthy” results the social media company reported on Thursday.

For the first quarter of the year, ending March 31, Pinterest’s global revenue was $855 million, a 16% year-over-year increase, while global monthly active users increased 10% year-over-year to 570 million users. In the U.S. and Canada, revenue grew by 12% to reach $663 million.

“Our business, including our top-line revenue growth, remains healthy,” Ready stated on an earnings call.

Ready said that Pinterest’s use of AI to tailor the user experience helped set it apart from competitors. He called Pinterest a “shopping destination” with 85% of its monthly users tapping into the app on mobile, a 10% increase from 2022.

Related: 4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog

“Our ability to leverage AI to personalize our users’ experience is a key differentiator and has enabled us to find our best product market fit in years,” Ready explained.

1746822167 Bill Ready GettyImages 2213037058Pinterest CEO Bill Ready. Photo by PATRICK T. FALLON/AFP via Getty Images

Ready stated that AI helped drive “deeper engagement” among users through personalized recommendations that factor in more user signals, like what they click on. AI has enabled Pinterest to generate more revenue and become “a vital partner” for advertisers, Ready said.

Pinterest makes money by selling promoted pins or posts to advertisers. It also has a “buy it” button that allows users to purchase products straight from Pinterest instead of a separate site. The company has been using AI in some capacity since 2016.

See also  What Is Rollover As Business Startups (ROBS) And How It Works

Ready also said on the earnings call that Pinterest is using its AI to better understand users and predict ads that are best suited to them. The company has seen a 4% increase in click-through rates with these AI-recommended ads.

Ready added that another one of Pinterest’s “core differentiators” is its visual search feature, which resonates with the company’s “largest and fastest growing” user base: Gen Z (born from 1997 to 2012). Pinterest is tasked with matching search queries with content from its library of billions of pins, and it is using its AI to help personalize search results.

Related: Is ChatGPT Search Better Than Google? I Tried the New Search Engine to Find Out.

Pinterest announced earlier this week that it is releasing new AI-powered visual search tools for women’s fashion content in the U.S., Canada, and the U.K., with plans to expand to more categories. The tools allow users to search for clothes without words, by selecting elements within a picture, like a pair of shoes or a particular color.

Pinterest was founded in 2010 and operates like a virtual pinboard that users can curate with images, videos, recipes, and other content. It is one of the largest social media sites in the world, with over 89 million U.S. users.

Pinterest CEO Bill Ready says AI deserves credit for the “healthy” results the social media company reported on Thursday.

For the first quarter of the year, ending March 31, Pinterest’s global revenue was $855 million, a 16% year-over-year increase, while global monthly active users increased 10% year-over-year to 570 million users. In the U.S. and Canada, revenue grew by 12% to reach $663 million.

See also  Where Can I Get A Startup Business Loan?

“Our business, including our top-line revenue growth, remains healthy,” Ready stated on an earnings call.

The rest of this article is locked.

Join Entrepreneur+ today for access.

You Might Also Like

15 DIY SEO Strategies That Boosted My Startup’s Visibility

How Golden Visas and Second Passports Are Transforming Wealth Strategies

Airbnb Now Offers Bookings for Massages, Chefs, Fitness

How I Built a Multi-Unit Franchise Operation Without Leaving My Day Job

Hungry For a Great Franchise Opportunity? Discover Schlotzsky’s Deli

TAGGED:Business
Share This Article
Facebook Twitter Copy Link
Previous Article How much would investors need in a Stocks and Shares ISA to earn a £2k monthly income? How much should a 40-year-old put in an ISA to earn monthly passive income of £1k by retirement?
Next Article Why RevOps Is Essential For Your B2B Marketing Strategy Why RevOps Is Essential For Your B2B Marketing Strategy
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3kFollowersLike
69.1kFollowersFollow
11.6kFollowersPin
56.4kFollowersFollow
136kSubscribersSubscribe
4.4kFollowersFollow
- Advertisement -
Ad imageAd image

Latest News

Your Brand Deserves Better Images, So Get Them for $20 with This Photo-Editing App
Your Brand Deserves Better Images, So Get Them for $20 with This Photo-Editing App
Entrepreneur August 16, 2025
Coinbase Vs. Robinhood: Which One Is Better For Cryptocurrency Investing?
Coinbase Vs. Robinhood: Which One Is Better For Cryptocurrency Investing?
Investing August 16, 2025
Nearly 1 In 4 Americans Have Zero Emergency Savings — These Under-the-radar Strategies Can Help
Nearly 1 In 4 Americans Have Zero Emergency Savings — These Under-the-radar Strategies Can Help
Banking August 16, 2025
Rear View Of Woman Holding Man Hand during travel in cappadocia
Here’s how investing £700 a month could unlock a £48,000 second income
Investing August 16, 2025
//

We influence 20 million users and is the number one business and technology news network on the planet

probizbeacon probizbeacon
probizbeacon probizbeacon

We are dedicated to providing accurate, timely, and in-depth coverage of financial trends, empowering professionals, entrepreneurs, and investors to make informed decisions..

Editor's Picks

This Lawsuit Could Make Social Media Safer For Your Kids
Get Paid to Color: 7 Creative Ways to Make Money From Home
Dr Martens was one of the top-performing UK shares in June. Time to buy?
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows

Follow Us on Socials

We use social media to react to breaking news, update supporters and share information

Facebook Twitter Telegram
  • About Us
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • Terms of Service
Reading: Pinterest CEO Says AI Helped Revenue Grow By 16%
Share
© 2025 All Rights reserved | Powered by Probizbeacon
Welcome Back!

Sign in to your account

Lost your password?