AI Is Changing Local Search Faster Than You Think

1. How AI Overviews and AI Mode Are Disrupting Local Search Visibility

“Our data showed a noticeable drop in organic traffic where AI overviews are displacing maps. For local businesses, this means you could still be the best option nearby but never appear unless the query is explicitly local. ‘Best near me’ triggers maps, but ‘best for kids’ often doesn’t—even if the business is next door.”
👉 Want to see the full analysis on AI search visibility loss? Watch the webinar on demand.

2. The Rise of Alternative Local Discovery Platforms (ChatGPT, Perplexity, TikTok, Reddit)

“It’s not just Google anymore. Someone searching ‘best vet in Austin’ on TikTok might get more personalized and recent answers than from a search engine. And ChatGPT? It doesn’t always give the latest data, but it confidently recommends based on what it knows—so if you’re not in that training data, you’re invisible.”

 👉 Curious how TikTok and ChatGPT are reshaping local SEO? Catch the full webinar.

3. SERP Feature Mapping for Local Queries

“We ran structured tests using GPT to morph base terms into informational, commercial, and navigational queries. Only the navigational ones triggered the map pack consistently. The others? AI overview, People Also Ask, Reddit cards—everything but the local 3-pack. This is huge for local brands relying on visibility.”

 👉 See the SERP mapping experiment in action. Watch the webinar now.

4. Reddit’s Increasing Influence on AI Models and Search Rankings

“Reddit’s content is now a top signal source for both LLMs and search engines. We saw a direct link between brands mentioned positively in threads and their sudden visibility in AI-generated answers. Even one or two mentions in niche subreddits moved the needle.”

 👉 Learn how to use Reddit to your local SEO advantage. Watch the session on demand.

5. Leveraging Local Content Creators for Hyper-Localized Authenticity

“We saw better engagement and more conversions when we had a real local creator speak directly to their community. Not a corporate voice, not stock visuals—just someone known in that city. That content not only outperformed but ranked organically in video carousels and TikTok snippets.”

 👉 Want to know what content really resonates locally? Rewatch the webinar here.

View the slides below or check out the full webinar for all the details.