Google AI Mode Adds Agentic Booking, Expands To More Countries
Google is adding agentic booking features to AI Mode in Search, beginning…
Why Lower Traffic Might Be Better
There once was a time when digital marketers chased traffic. The more…
OpenAI Updates GPT-5 To Make It Warmer And Friendlier
OpenAI updated GPT-5 to make it warmer and more familiar (in the…
Why The Last Year Has Been The Biggest Challenge For CMOs
I’ve spent 30 years navigating the turbulent waters of what was once…
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI is rolling out a new subscription tier called ChatGPT Go, a…
Why CMOs Should Rethink ROAS As A North Star Metric
If you lead a marketing team, chances are you’ve had this conversation:…
AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed PNAS study finds that large language models tend to prefer…
