Do you want to sell your services online? There’s everything you need to know about selling freelance services online.
One of the best ways to start working from home is to freelance. I’ve been freelance for a few years now and I’ve realized there are so many services I can provide to provide value to potential clients and help them grow their business.
Offering freelance services is ideal for those who want to work remotely on their own terms and exchange their expertise for money. As a freelancer, you can do as little work as you want, and you have the freedom to choose your own clients and projects.
How to sell services online
Before diving into how to sell services online, it is essential to understand your journey to working as a freelancer online.
Here’s a simple roadmap:
1. Define a niche
Think about your skills. Instead of trying to appeal to everyone, focus on a specific area of expertise. For example, “SEO-focused email copywriting” is more appealing than simply offering a “writing service.”
I initially made this mistake in hoping to secure more clients because I don’t want to be ambiguous so that potential clients in my target market don’t know what you’re doing or specialising. But when you’re too common, it confuses people and doesn’t make you see as an expert in your field.
2. Create an attractive portfolio of works
Your portfolio is proof of your skills.
Take advantage of tools such as personal websites on platforms such as Canva, Behance, or A medium or substance to showcase your work. Include examples, testimonials and details about the impact you provided.
If you don’t have any client work to refer yet, consider using practice projects or volunteer work until you have more samples.
Related: Create an online writing portfolio on these 5 platforms
3. Set up an online presence
Whether you choose to build your own website or rely on markets like Fiverr, Upwork, LinkedIn, it’s important to have a professional online presence. Make sure it’s easy for potential clients to learn about your services and reach out to you.
Having an online presence has been extremely helpful in connecting with clients and marketing my services.
4. Price competitiveness of the service
Prices are based on expertise, project complexity, and value offered. Start with competitive rates, but don’t underestimate your work. Over time, you can adjust your fees to reflect your growing experience.
5. I consistently sell myself
Social media, email marketing, SEO, and online communities are powerful tools available to freelancers. Engage your audience with useful tips and content that showcases your expertise.
6. Provide exceptional results
Ultimately, the most important step is to make sure your job exceeds the expectations of your clients. This is what I always try to do as a freelancer. Build strong client relationships by delivering on time, staying responsive and maintaining quality.
With the foundation covered, let’s take a look at some of the extremely popular freelance services that will help you break into the online marketplace.
Consider selling 7 freelance services online
1. Content writing
The demand for high-quality content continues to increase as brands focus on digital growth and serve their audiences with informative and engaging written content. If writing is your strong suit, there are several services that we can offer, from writing a blog to copywriting and editing.
As some may say, blog writing is still very popular as many small and large blogs need to fire a lot of content for their readers. Even small businesses need to drive traffic and build authority through content writing. You can pitch yourself as someone who can provide well-researched, engaging blog posts that drive SEO rankings.
Copywriting, on the other hand, can take the form of compelling website copies, product descriptions, and promotional materials. Sales copies of converts are invaluable to businesses and entrepreneurs looking to sell their products or services to their audiences.
2. Email Marketing
Email Marketing is another freelance service that can be offered in addition to content writing or in addition to standalone offerings. As an email marketer, you can help businesses build smarter email campaigns by writing engaging lines and compelling newsletters.
This service requires excellent and powerful writing and editing skills. You also need to be familiar with a specific email content marketing platform, which is why you can use it to your advantage.
Finally, you need to know how to analyze the results of your email campaign, open an email, and create a strategy to increase the number of subscribers who complete the desired call to action. If you enjoy combining your love of writing, creativity, marketing and analysis into one role, this might be the ideal freelance service to offer others.
3. Proofreading and editing
If you have a keen eye for details, you can help your clients polish the written material and improve the quality. The editors are focused on ensuring that grammar errors are corrected and improving tone and word choices as needed.
Proofreading is often one of the final steps before publication, and involves careful checking of the draft to catch any previously missed errors or inconsistencies. Both roles require attention to detail, but if you have skills in this field, there is usually a lot of work to do.
4. Graphic Design and Visual Services
If you’re creative and looking to design, consider offering graphic design services to help your clients stand out, whether it’s their website design, logo, or brand marketing material. Graphic designers offer everything from custom graphics to illustrations for business and individuals.
On a small scale, you can use your skills for simpler design projects, such as podcast artwork and social media graphics for platforms such as Instagram, Facebook, Tiktok, and LinkedIn. We can also provide presentation designs, brochures and flyers for industry events.
5. Website setup and VA technical support
Are the technical aspects of managing websites and using specific software programs easy to see? For those who are happy with technology, technology and web services are always in demand. Many small businesses and entrepreneurs need help managing their technical needs.
You can consider using platforms like WordPress, WooCommerce, Shopify, Wix and more to provide website setup services to create modern, efficient websites. As a longtime blogger-turned-freelancer, I wasted a lot of time trying to update my website and install new programs. That’s what I wanted to outsource to experts. Because it’s not the area I enjoy spending time.
6. Set up and automate your email newsletter
Another way to start selling your service is to set up and automate an email newsletter for your clients. Email is a very effective tool for marketing, building brand awareness, increasing product conversion rates, and promoting affiliate sales.
There are many email platforms to choose from, including MailChimp, MailerLite, Kit, ActiveCampaign, and Constry Contact. Therefore, we recommend learning how to use multiple platforms and understanding basic features such as creating sign-up offers and landing pages for new subscribers.
7. Business Support and Administrators
If you are organized, enjoy the structure and appreciate the sense of perfection of the job, then you need management support and virtual secretary tasks clearly. Virtual assistant work is common as most small business owners have endless to-do lists.
Filter some of the key professional services we can offer, such as managing someone’s social network, email inbox, paying invoices, market research, booking trips, sending emails, data entry, and more. You can charge at an hourly rate for these types of services and adjust your fees based on experience and scope of work.
How to sell services online: Conclusion
Invading the freelance world or expanding existing services doesn’t have to feel overwhelming. Start by identifying services that suit your skills, building a strong online presence, and delivering consistently excellent jobs. By following the steps and serving some of the options discussed in this post, you will be on track to sell your service online.
