Consumer Trust And Perception Of AI In Marketing
This edited excerpt is from Ethical AI in Marketing by Nicole Alexander…
Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity announced Comet Plus, a monthly subscription that pays participating publishers when…
How To Leverage AI To Modernize B2B Go-To-Market
In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual…
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google is adding agentic booking features to AI Mode in Search, beginning…
Why Lower Traffic Might Be Better
There once was a time when digital marketers chased traffic. The more…
OpenAI Updates GPT-5 To Make It Warmer And Friendlier
OpenAI updated GPT-5 to make it warmer and more familiar (in the…
Why The Last Year Has Been The Biggest Challenge For CMOs
I’ve spent 30 years navigating the turbulent waters of what was once…
