B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
B2B marketers are taking a page from the B2C playbook and seeing…
How AI Is Revealing The True Potential Of Individual-Centric Marketing
A few weeks ago, I fell down a rabbit hole of cottagecore…
How To Win in Generative Engine Optimization (GEO)
This post was sponsored by Peec.ai. The opinions expressed in this article…
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has launched a new feature in ChatGPT called Study Mode, offering…
AI Halftime Report H1 2025
It’s halftime. The first half of 2025 brought major shakeups in SEO,…
Which Marketing Jobs Are Most Affected by AI?
New research from Microsoft reveals that marketing and sales professionals are among…
Are You Still Optimizing for Rankings? AI Search May Not Care.
No rankings. No impressions. So, how do you measure success? Why, exactly,…
