From Loyalty To Fandom – How Brandoms Are Redefining Engagement
This excerpt is from “Transforming Customer-Brand Relationships” by Christina Garnett ©2025 and…
Learning From Last Year’s Winning Tactics
Black Friday 2024 rewrote the playbook for holiday retail, setting new sales…
Track, Prioritize & Win In AI Search
Why Generative Engine Optimization (GEO) Matters Now Search is becoming chaotic and…
Directed Bias Attacks On Brands?
Before we dig in, some context. What follows is hypothetical. I don’t engage…
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Brand marketing is often the silent driver behind successful digital campaigns. People…
Why The Right Leader Is Critical For Success
Unless you have been living under a rock, you would have seen…
8 GEO Strategies For Boosting AI Visibility in 2025
This post was sponsored by Writesonic. The opinions expressed in this article…
The Behavioral Data You Need To Improve Your Users’ Search Journey
We’re more than halfway through 2025, and SEO has already changed names…
6 AI Myths That Are Costing You Marketing Money
Think AI can fully run your marketing strategy on autopilot? Wondering why…