Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds
Marketing professionals face one of the highest levels of potential AI disruption…
SISTRIX Reports Sharp Drop In ChatGPT Web Searches
SISTRIX reports that ChatGPT is triggering live web searches far less often…
Are AI Search Summaries Making Evergreen Articles Obsolete?
Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content…
Most Americans Want AI Labels, Few Trust Detection
A new Pew Research Center survey reveals a gap between people’s desire…
How To Grow Brand Awareness When Traffic Stalls
This post was sponsored by AdRoll. The opinions expressed in this article…
AI Agents & The Future Of Content Strategy (Part 3)
For years, the SEO equation appeared to be a fixed and unchanging…
Google Brings AI Mode To Chrome’s Address Bar
Google is rolling out AI Mode to the address bar in Chrome…
Personas Are Critical For AI search
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When Advertising Shifts To Prompts, What Should Advertisers Do?
When I last wrote about Google AI Mode, my focus was on…