Personas Are Critical For AI search
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When Advertising Shifts To Prompts, What Should Advertisers Do?
When I last wrote about Google AI Mode, my focus was on…
1 In 4 Conversations Now Seek Information
New research from OpenAI and Harvard finds that “Seeking Information” messages now…
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now accepts audio file uploads, answering what the company…
8 GEO Strategies For Boosting AI Visibility in 2025
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Google Publishes Exact Gemini Usage Limits Across All Tiers
Google has published exact usage limits for Gemini Apps across the free…
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic…
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer…
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated…