When AI Assistants Become The First Layer
What I’m about to say will feel uncomfortable to a lot of…
Microsoft Explains How To Optimize Content For AI Search Visibility
Microsoft has shared guidance on structuring content to increase its likelihood of…
What Our AI Mode User Behavior Study Reveals About The Future Of Search
Our new usability study of 37 participants across seven specific search tasks…
Effective Social Media Management Is Human-Centered
This edited excerpt is from “The 10 Principles of Effective Social Media…
OpenAI Launches Apps In ChatGPT & Releases Apps SDK
OpenAI has launched a new app ecosystem within ChatGPT, along with a…
Are AI Tools Eliminating Jobs? Yale Study Says No
Marketing professionals rank among the most vulnerable to AI disruption, with Indeed…
YouTube View Drops Likely Tied To Ad-Block List Change
Creators have reported view declines on YouTube since mid-August. YouTube’s official Liaison…
What We Know & What Experts Think
AI Mode is Google’s most powerful AI search experience, providing answers to…
How AI Search Can Drive Sales & Boost Conversions
The State of SEO and AI Search Confusion in the space: multiple…