Google’s Query Fan-Out Patent: Thematic Search
A patent that Google filed in December 2024 presents a close match…
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google’s Sundar Pichai said in an interview that AI Overviews sends more…
Google Fixes AI Mode Traffic Attribution Bug
Google has fixed a bug that caused AI Mode search traffic to…
How To Optimize For AI-Driven Search Features
Search is changing. I hate saying that (again) because it feels cliche…
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
Google co-founder Sergey Brin says AI is transforming search from a process…
Why It Matters More Than You Think
This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️2025 and…
The Background Google Didn’t Tell You
On March 29, 2025, the New York Yankees hit a franchise record…
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy without a brand messaging framework is like a house without…
Factors To Consider When Implementing Schema Markup At Scale
Organizations adopting schema markup at scale often see a boost in non-branded…