Directed Bias Attacks On Brands?
Before we dig in, some context. What follows is hypothetical. I don’t engage…
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Brand marketing is often the silent driver behind successful digital campaigns. People…
YouTube Monetization Updates Across Long-Form, Shorts, & Live
YouTube has announced a suite of monetization updates designed to help creators…
Personas Are Critical For AI search
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High Volumes Or High Authority Evergreen Content?
This week’s Ask an SEO question comes from an anonymous user: “Should…
When Advertising Shifts To Prompts, What Should Advertisers Do?
When I last wrote about Google AI Mode, my focus was on…
1 In 4 Conversations Now Seek Information
New research from OpenAI and Harvard finds that “Seeking Information” messages now…
Why The Right Leader Is Critical For Success
Unless you have been living under a rock, you would have seen…
5 Ways Content Marketers Can Build Consumer Trust
In a digital-first era, customer loyalty is no longer an expectation. It’s…