Why The Last Year Has Been The Biggest Challenge For CMOs
I’ve spent 30 years navigating the turbulent waters of what was once…
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI is rolling out a new subscription tier called ChatGPT Go, a…
Why CMOs Should Rethink ROAS As A North Star Metric
If you lead a marketing team, chances are you’ve had this conversation:…
AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed PNAS study finds that large language models tend to prefer…
AI Search Changes Everything – Is Your Organization Built To Compete?
Search has changed. Have you? Search is no longer about keywords and…
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts
OpenAI announced that it has added connectors to Gmail, Google Calendar, and…
Why SEO Automation Still Needs Human Judgment
AI tools can do a lot of SEO now. Draft content. Suggest…
OpenAI Brings GPT-4o Back For Paid ChatGPT Users
OpenAI has restored GPT-4o to the ChatGPT model picker for paid accounts…
Google Gemini Adds Personalization From Past Chats
Google is rolling out updates to the Gemini app that personalize responses…