How And Why Google Rewrites Your Hard-Earned Headlines
TL;DR Google can and does rewrite headlines and titles frequently. Almost anything…
The Impact Of AI Mode On SEO – Analysis Of 10 Studies
I just got back from San Diego and Toronto, where I spoke…
Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight
GEO/AEO is criticized by SEOs who claim that it’s just SEO at…
AI Is Changing Local Search Faster Than You Think
1. How AI Overviews and AI Mode Are Disrupting Local Search Visibility…
How To Win Brand Visibility in AI Search
1) The “Great Decoupling”: Impressions Up, Clicks Down “The big story of…
Make AI Writing Work for Your Content & SERP Visibility Strategy
1) AI Overviews & Passage Ranking: Win “snippet-level” visibility “We’re seeing that…
Your Brand Is Being Cited By AI. Here’s How To Measure It
Search has never stood still. Every few years, a new layer gets…
Google Answers What To Do For AEO/GEO
Google’s VP of Product, Robby Stein, recently answered the question of what…
Are LLM Visibility Trackers Worth It?
TL;DR When it comes to LLM visibility, not all brands are created…