By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
ProbizbeaconProbizbeacon
  • Business
  • Investing
  • Money Management
  • Entrepreneur
  • Side Hustles
  • Banking
  • Mining
  • Retirement
Reading: The Key to a Successful Product Launch
Share
Notification
ProbizbeaconProbizbeacon
Search
  • Business
  • Investing
  • Money Management
  • Entrepreneur
  • Side Hustles
  • Banking
  • Mining
  • Retirement
© 2025 All Rights reserved | Powered by Probizbeacon
Probizbeacon > Business > The Key to a Successful Product Launch
Business

The Key to a Successful Product Launch

March 12, 2025 5 Min Read
Share
5 Min Read
The Key to a Successful Product Launch
SHARE

If you want to successfully launch a product, one of the most important things you can do is to make buying it as easy as humanly possible.

So advises Mark Nelsen, Chief Consumer Product Officer at Visa. Over the course of his career working with consumer cards, digital wallets, and token and checkout solutions, Nelsen says that never before has ease of payment been such a deciding factor for small business growth.

Related: 5 Strategies to Make Your Next Product Launch a Success

Here are his insights into how streamlining your selling process boosts not only your sales figures but also your confidence as a business owner.

How has the landscape for startups and small business launches changed in the last few years?
The payments landscape is significantly shifting and we’re now seeing businesses of all sizes, including small businesses and even micro-sellers, having access to the same digital tools that the world’s largest retailers use, like our Tap to Phone technology. And we’re seeing more confident small business owners as a result.

What do you mean by “confident”?
Confidence comes from three things. One is that the new tools are more seamless, which creates operational pride. Two, new tech helps identify risk and reduce fraud, giving emerging companies the confidence that the mechanics are taken care of — consumers typically view app-based digital payments as more secure than any other payment method. And three, even just that ability to talk confidently about security and authorization rates further boosts the confidence of a small business — we’re seeing that security is a domain small businesses realize has an outsized impact on them.

See also  How I Built Resilience While Facing Divorce and Heartbreak

Related: The Role of PR in Successful Product Launches

What else can entrepreneurs do to ensure a strong product launch and customer loyalty?
With each product launch, aim to enhance your readiness for the next one. Experiment with new marketing approaches or tools each time and set realistic KPIs to train your “launch intuition.” Consider which channels will drive the highest engagement, which regions will see significant adoption, and which messages or features will generate the most conversation.

Product success also relies on education. This includes properly training employees who will be using the product with videos, training guides, step-by-step walkthroughs, and educating consumers about why the product is essential. Engaging with customers post-launch is crucial. Ask your customers for feedback. Show your interest in their experience and incorporate that into how you talk about your products.

What are some baby steps entrepreneurs can take to use AI to make smarter decisions?
Baby steps for entrepreneurs and their businesses begin with learning and experimenting and encouraging your teams to do the same. We encourage all of our employees from every department to experiment with the technology. You’re never too small or big for a hackathon. Our recent AI Hackathons have received submissions from thousands of employees across the company. And when hiring for the full range of roles and exploring partnerships, it’s critical to look for talent who embrace innovation and are already exploring the AI universe. A lack of specialized talent and expertise could slow down the development and deployment of gen AI solutions as they make their way through all the different functions.

See also  How To Make $5,000 a Month – 13 Real Ways

What are the signs that it is time to scale, and what are the signs that you are trying to grow too quickly?
For any growing company, your North Star has to be smooth customer offering and experience — you never want to sacrifice this — and then you want to ensure that you’re always onramping new elements of scale with proper time to integrate in such a way that the transition isn’t visible to the customer. We see this every day in payments — a smooth payment experience is core to customer satisfaction. Make sure your level of technology infrastructure can support your team and vice versa.

What areas/industries are seeing the most growth in 2025?
Global e-commerce is flying in the retail sector. Retail, hospitality, services, and events are buzzing. We believe creators are the next generation of small businesses — they are massively powering the digital economy.

You Might Also Like

Send Your Productivity Skyrocketing for Only $15 With Windows 11 Pro

Why Passion Alone Won’t Lead to Business Success

6 Ways to Spot and Capitalize on Emerging Social Media Trends

6 Small Business Ideas You Can Start With Just $1,000

How I Turned a Failing Business Into a $1 Million Powerhouse in Just 6 Months

TAGGED:BusinessStacks
Share This Article
Facebook Twitter Copy Link
Previous Article 42 Facebook Statistics & Facts For 2024 42 Facebook Statistics & Facts For 2024
Next Article Selling Spikes as BTC Drops to $77.7K Selling Spikes as BTC Drops to $77.7K
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

235.3kFollowersLike
69.1kFollowersFollow
11.6kFollowersPin
56.4kFollowersFollow
136kSubscribersSubscribe
4.4kFollowersFollow
- Advertisement -
Ad imageAd image

Latest News

101 Small Business Ideas to Match Your Personality, Investment, Skills & Goals
101 Small Business Ideas to Match Your Personality, Investment, Skills & Goals
Entrepreneur July 5, 2025
How to Oust a Difficult Co-founder Legally and Smoothly
How to Oust a Difficult Co-founder Legally and Smoothly
Entrepreneur July 4, 2025
Small Business Credit Is Tightening — Here's How to Prepare for What's Ahead
Small Business Credit Is Tightening — Here’s How to Prepare for What’s Ahead
Entrepreneur July 4, 2025
4 Keyword Mistakes That Are Killing Your SEO — and What to Do Instead
4 Keyword Mistakes That Are Killing Your SEO — and What to Do Instead
Entrepreneur July 3, 2025
probizbeacon probizbeacon
probizbeacon probizbeacon

We are dedicated to providing accurate, timely, and in-depth coverage of financial trends, empowering professionals, entrepreneurs, and investors to make informed decisions..

Editor's Picks

35 Content Marketing Statistics You Should Know
What Happens if You Default on a Business Loan?
Here’s What Every Entrepreneur Needs to Know About Pivoting
Bitcoin mining OS: Tether opens the software for a new era of mining

Follow Us on Socials

We use social media to react to breaking news, update supporters and share information

Facebook Twitter Telegram
  • About Us
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • Terms of Service
Reading: The Key to a Successful Product Launch
Share
© 2025 All Rights reserved | Powered by Probizbeacon
Welcome Back!

Sign in to your account

Lost your password?